All the numbers

Executive Command Center

Every number at a glance — revenue, traffic, messaging, ads & every transaction — pulled live from your CRM and calculated against EDT.

Live telemetry TEST location · demo

Revenue

The money that matters

Gross, net, average order value & refunds — calculated against EDT day, month and year boundaries.

Gross Revenue

$0.0012.4%

0 paid orders

Net Earnings

$0.009.1%

after $0.00 refunds

Avg Order Value

$0.003.6%

per paid transaction

Paid Orders

07.8%

in month to date window

Refund Volume

$0.002.3%

deducted from gross

Traffic

Web & funnel drop-off

Top-of-funnel sessions, unique funnel views, link clicks and step-by-step drop-off.

Website Hits

08.2%

0 sessions

Website Clicks

05.4%

0.0% CTR

Funnel Views

011.7%

unique sessions

Funnel Clicks

06.9%

0.0% conv. velocity

Funnel Drop-off

Step-by-step conversion through the pipeline

Landing Page18,420 · 50.0% CTR · -0.0%

Opt-In Form9,210 · 70.4% CTR · -50.0%

Sales Page6,480 · 48.1% CTR · -29.6%

Checkout3,120 · 37.9% CTR · -51.9%

Confirmation1,184 · 91.8% CTR · -62.1%

Traffic Velocity

24-hour session trend

0.0% conv.

Top funnel conversion

0.0%

Click-through rate

0.0%

Messaging

Email & SMS engagement

Delivery, opens, clicks, conversions and inbound reply rates across both channels.

Omnichannel Messaging Telemetry

Email + SMS engagement and conversion efficiency

Email Channel

Sent

48,230

Delivered

47,108

97.7% delivery

Opens

19,805

42.0% open rate

Clicks

6,241

31.5% click rate

Open rate42.0%

Click rate31.5%

Conversion rate17.4%

SMS Channel

Sent

21,450

Delivered

21,120

98.5% delivery

Replies

3,284

15.5% reply rate

Reply Rate

15.5%

inbound engagement

Delivery rate98.5%

Reply rate15.5%

Meta Ads

Spend to revenue

Campaign spend, impressions, CPC, ROAS and attribution mapped from CRM-tagged leads.

Meta Ads Synchronization

Spend, attribution & ROAS mapped from CRM-tagged leads

5 campaigns

Ad Spend

$47.3K

Revenue (Attrib.)

$126.9K14.2%

ROAS

2.68x

return on ad spend

Impressions

3.1M

Avg CPC

$1.00

47,300 clicks

Cost / Lead

$13.24

3,572 leads

Campaign	Status	Spend	Impr.	Clicks	Leads	Purch.	ROAS	UTM
Q4 Acquisition — Prospects	active	$18.4K	842K	18,420	942	187	2.24x	facebook/cpc
Retargeting — Cart Abandoners	active	$9.2K	318K	9,240	612	248	4.21x	facebook/cpc
Lookalike — Buyer Match	active	$12.7K	510K	12,680	488	142	2.22x	instagram/cpc
Brand Awareness — Cold Reach	paused	$4.1K	1.2M	4,120	210	38	1.76x	facebook/cpc
Lead Magnet — Free Guide	ended	$2.8K	210K	2,840	1,320	64	3.97x	instagram/cpc

Spend distribution

Q4 Acquisition — Prospects$18.4K · 39%

Retargeting — Cart Abandoners$9.2K · 20%

Lookalike — Buyer Match$12.7K · 27%

Brand Awareness — Cold Reach$4.1K · 9%

Lead Magnet — Free Guide$2.8K · 6%

Ledger

Every transaction

Live orders, payment status, pipeline stages and raw webhook payloads.

GHL Pipeline & Transaction Ledger

Live orders, payment status & opportunity stages

		Customer	Product	Stage			Payload
No transactions match this filter.

0 transactions · showing 1–0

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